Toyota Etios Consumers behavior

more for less positioning strategy has been used. Toyota is offering more benefits at a less price. It is the most received brand name. The very limited numbers in which it will be sold, which means that if a individual have one of these then he/she will be only one of 900 great deal In a country of over a billion to own It. B) Is the modernistic product evolved because of changing consumer bearing? Toyota has been known forIts commitment towards the changing customer requirements so the new Egos sole(a) has been introduced to bring in gewgaw and exclusivity to the vivacious product. Toyota has also launched its car in both petrol and diesel. Consumers who are looking for aspects such as reliability and fuel efficiency are now also giving great election to technology when buying and driving an automobile so Toyota has designed this car keeping In mind the preference of the buyers. Previous lazy faced lots of criticism for Its unlearning design and below par quality of the Interiors butOtiose grievous bodily harm have all the essential elements that were previously missing and it is now more impressive to look at and provide a great driving experience. C) Resulted modification in the consumer behavior. Otiose with its latest model and new alluring features is getting great attention from the customers. The soap limited offer of providing only 900 cars In a country of population over a billion Is also helping Toyota In gaining customers Interest. Tells headlamp and ROVE. The Otiose Exclusive also has a new Bluetooth Audio agreement and s based on the G grade of the current lineup.Otiose Exclusive being launched in both petrol and diesel is also attracting people interested in either of two. Toyota has also kept in mind the preference of the customers for fuel good car and has accordingly designed the product, thus making it a fuel efficient car. This along with sundry(a) features of Otiose Exclusive has managed to attract lots of customers and ha s resulted in booking of cars in advance. D) Customization of trade mix Elements of marketing mix PRICE List Price RSI. Sacs to 7. 1 lacksCredit Terms- Toyota Financial Services is offering Otiose Exclusive customers an exclusive opportunity to avail a 100% on road funding for seven age on a zero down payment scheme. Discount- Otiose Exclusive owners will also be offered a free Smile Service Package which will get them a 50% throw out on dish up related to value added services. PRODUCT- Otiose exclusive new front full-chromium-plate grille, new chrome garnish on the titillate, headlamp and ROVE. The Otiose Exclusive also has a new Bluetooth Audio system and is based on the G grade of the current lineup.Toyota is offering this car n two existing colors Classic Grey and Symphony Silver. Service- Toyota Financial Services is offering Otiose Exclusive customers an exclusive opportunity to avail a 100% on road funding for seven years on a zero down payment scheme. Toyota has also wo rked on reducing the time taken to service a vehicle through Toyota Express Maintenance Service which has brought down the servicing time to vertical 60 minutes. Quality- Toyota Otiose Exclusive is offering superior ride and handling quality.